A search engine optimization consultant can help your business grow in more ways than one. He can render assistance in your marketing, branding, and customer service objectives. He can guide you in all aspect of e-commerce as well – from attracting potential customers to providing support to paying customers. If you want to make the most out of your budget for online marketing, you should hire the best SEO specialist.
Below are some of the things you need to consider when looking for such.
To earn revenue is the objective of every business but you have to be more specific with what you want to achieve using SEO strategies. These strategies are tailor-made to meet your business goals. An SEO specialist can aid you best if you specify your business goals, both the short-term and long-term ones. When you set a business goal, make sure to add a time frame as well.
To get SEO services, you can choose from hiring an in-house search engine optimization consultant or outsource the services from an individual or firm. Each option has advantages and these advantages are dependent on the size of your company. For micro- and small-sized enterprises, outsourcing an individual SEO specialist is the best option. Hiring an in-house SEO consultant is suitable for medium enterprises. For large corporations, outsourcing SEO services from a firm is more cost-effective but they can always choose to get an in-house team of SEO specialists.
Kinds and Scope of Services
There are three aspects of SEO services: off-site optimization, on-site optimization and technical optimization. The first one involves building links. Off-site optimization means improving your website’s visibility by creating inbound links from reputable sites. On-site optimization, on the other hand, mainly involves your website. This aspect involves publishing helpful content, customizing your website into a more user-friendly one, adding links to your official social media pages and so on. The most complex one is technical optimization. When you look for a search engine optimization consultant, make sure that he can manage all aspects of SEO and not just on one area.
Off-site, on-site and technical optimization strategies are further classified into various SEO techniques. A specialist who is adept in wide array of SEO techniques is the most ideal. However, you should avoid service-providers that promise quick results. A successful, legitimate SEO campaign takes time to achieve but it is long-lasting. On the other hand, specialists that guarantee instant results often resort to black hat SEO techniques. These techniques include the use of link farms, hidden links, gateway pages, blog comment spamming, cloaking and keyword stuffing. If your website employs any of these techniques, your website will be penalized by search engines.
The SEO consultant you hire should adhere to the guidelines set by search engines. You can take a look at the websites of existing clients to have an idea about the strategies employed by the SEO specialist.
Background in Marketing and Customer Service
E-commerce revolves around marketing and customer service. An SEO specialist who is knowledgeable in these areas has a better understanding of consumer behavior. Knowledge in consumer behavior could be an edge to help you design more effective marketing strategies and render more comprehensive customer support.
The payment model for SEO services are divided into 4: hourly-based, monthly-based, project-based and contract-based. Time is a factor to hourly-based and monthly-based services while it may or may not be a factor to project-based and contract-based services. For starters, resorting to hourly-based consultation is the best option. If you have confidence with that search engine optimization consultant, you can enter the project-based or contract-based services. Monthly-based systems, also referred as monthly retainer, are the best option if you have great trust in the consultant as proven by successful campaigns.